DREAM BIGGER.
DREAM BIGGER.
BORN FROM POSSIBILITY.
Your challenges inspire our innovation. When we launched Rich’s Bettercreme® back in 1978, it was the very first whipped icing. We went on to introduce sweet swirls of flavor, clusters of cookie and chocolate, and a full spectrum of seasonal hues and classic colors — revolutionizing the dessert decorating industry.
We’ve never stopped. Fluffy, fun and full of possibilities, Bettercreme is the smooth, light, perfectly sweet whipped icing™ that continues to play a delicious role in countless memorable moments around the globe.
THE SWEET DIFFERENCE
SPREADTHE LOVE
Decorator preferred for superior yield and ability to decorate more in less time.
THE FULL SPECTRUM
A vast rainbow of colors, classic and on-trend flavors.
TEXTURE THAT TRANSCENDS
Consumers love the light, smooth whipped texture and full flavor in every bite.
BETTER THAN BUTTERCREME
Deliciously light whipped icings preferred by decorators and consumers.
INDULGE YOUR CREATIVITY
Create cakes and desserts that WOW customers and create buzz around town.
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