CAKE &
DESSERT
STARTERS
CAKE &
DESSERT
STARTERS
THE SWEET TASTE OF INSPIRATION.
There are so many things that go into the cake you bake: fantasy, imagination, daydreams, and inspiration. And you’re there in every bite, bringing joy, surprise, comfort and delight.
We master our art so you can master yours. Some of life’s most beautiful moments are celebrated with cake. With more than 75 years of innovative success, we have the texture, the stability, the versatility and ingenuity to perfect your bakery’s signature creations for infinite special occasions and every indulgence.
What is it you really seek when you create? Something that’s never been done before? Is it in the presentation, or the skill to make it all happen? We’ve got wholesale solutions backed by the answers, support, and dedication you need.
Powered by Cake Icings & Sweet Starters
A Slice of Heaven-
Why limit your artistic vision? Make the most of your decorative skills with our full portfolio of icings and toppings.
Above and Beyond
Everything is better in color, why not cake? Vibrant colors and mouthwatering taste can coexist when you have Rich’s Bettercreme®. Make it easy. Make it pop. Pipe the celebration.
Joy You Can Taste
Icing with crunchy cookie crumbles? Yes! Conjure cake creations that simply amaze with our topping and icing specialty flavors. Bring on the bits of delight and summon the seasons with bursting flavor.
Total Delight
Our legacy is your success. Rich’s pioneering non-dairy topping, Whip Topping®, is the perfect start to mind-blowing creations. Looking for the perfect couple? Creamy taste and versatility are just a whip away. From Gold Label® to Grand American®, our world of toppings offers the versatility to free your imagination.
Cake Confidence.
Making magic never looked so good. Create cakes and desserts that delight with every bite.
Ready to learn more
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